As Visualisation Director at Pearlfisher London, I bring over three decades of experience transforming brand concepts into compelling visual narratives. Specialising in CGI, motion design, and high-end visualisation, I blend technical mastery in Cinema 4D, Octane, and the Adobe suite with a deep-rooted understanding of branding, storytelling, and visual craft.

Throughout my career, I’ve helped some of the world’s most recognised brands—including Coca-Cola, British Airways, Penguin, Diageo, Cadbury, Unilever and Sky—bring ideas to life across packaging, campaigns, environments, and digital content. Whether building photorealistic pack renders or directing motion sequences, my work is about clarity, emotion, and precision.

At Pearlfisher, I lead a team of multidisciplinary visual creatives, ensuring every output aligns with strategic intent while raising the creative bar. I thrive at the intersection of detail and design—where aesthetics meet intent—and bring hands-on energy to every brief, from pitch visuals to fully realised brand worlds.

What drives me? Curiosity, craft, and the power of great design to connect. Still as hands-on as when I started, I’m always learning, exploring, and pushing the work forward.

Working with these agencies:

AMD Group, AMV BBDO, Bates UK, BD Network, Big Group, CDT Design, Citigate Lloyd Northover, Conran, Design Bridge, EHS Realtime, Elvis, Futurebrand, Geometry Global, Guardian, HCC DeFacto, Interbrand, In Real Life, Joshua G2, Kitcatt Nohr, Lambie Nairn, Landor, Leo Bernett, MCBD, PolyGram International, Publicis, Rapier, Rodgers & Rodgers, Universal Music, VCCP, Venturethree.

On these clients:

AA, A&M, Allied Domeq, Barclays Bank, BAT, BBC, Bellway Homes, British Airways, Britvic, Cadbury, Camel, Coca Cola, Contship Freight, Corney & Barrow, DefJam, Diageo, Dream Works, Eastern Electricity, Famous Grouse, FedEx, Ford, Formula E, Fox Television, French Connection, GFK, Halfords, HMV, HSBC, Interscope Records, Island Records, JTI, Kent, King, Lever Brothers, Life OK, LloydsTSB, Loctite, Lucky Strikes, Masterfoods, Marks & Spencer, MCA, Modelez, Motown, NatWest, News Corp, Nintendo, O2, Penguin, Phizer, Pocket, Polydor, Polygram Filmed Entertainment, Post Office, RAC, Rialto Homes, Royal Mail, Safedoor, Safeway, Sky, Sports Relief, Star, The Sun, Swatch, Tamla, Taywood Homes, Telewest, Tesco, The Times, Toyota, Travelocity, Unilever, Universal Pictures, Virgin, Vodaphone, Volvo, Waterstones, Wonderbra, XL.